Guide to Choosing Corrugated Paper for POSM – Use it Right, Save Costs, Enhance Brand Image

Using Corrugated Cardboard for POSM Displays: Enhancing Sustainability and Brand Image

Using corrugated cardboard for POSM (Point-of-Sale Materials) displays not only reduces environmental impact but also enhances the brand image by demonstrating a commitment to sustainability. Choosing the right type of corrugated cardboard is crucial, with key factors to consider as follows:

1. Thickness and Layers
   Corrugated cardboard comes in various types, such as 3-layer, 5-layer, and different flutes like BC, B, and E. Each type offers different levels of strength and characteristics. Selecting the appropriate type based on the weight and nature of the products ensures that the display can support the load effectively and remain durable.

2. Structural Design
   A well-designed structure enhances the display’s load-bearing capacity. Proper weight distribution and reinforcement points should be considered to extend the display's lifespan and efficiently accommodate products of varying sizes and weights.

3. Printing and Finishing
   Selecting suitable printing and finishing methods enhances visual appeal and brand recognition. Options include inkjet printing, glossy or matte coating, among others, which can be tailored to fit the brand’s budget and marketing needs.

Types of POSM Displays and Suitable Corrugated Cardboard

Shelf Display or Stand Counter

• Suitable for displaying a large number of products
• Can be adjusted to have 3-5 tiers
• Should use large-flute corrugated cardboard, such as BC or B flute, for better weight support

Counter Display

• Ideal for placement on countertops; compact and space-saving
• Should use small-flute corrugated cardboard, such as E flute, for strength and lightweight properties

Conclusion

Choosing the right type of corrugated cardboard for POSM displays is a smart decision that helps reduce costs, enhances usability, and supports environmental sustainability. With its versatile properties, corrugated cardboard is an excellent material for businesses looking to create standout product displays while demonstrating a commitment to sustainability.

Inter Group Packaging

We are a manufacturer and supplier of corrugated paper and cardboard boxes, offering custom packaging design and a wide range of corrugated paper products.

Our latest innovations provide sustainable alternatives to PP board, including: Corrugated cardboard product displays, Cardboard standees, Promotional banners, Photo backdrops, Standing signboards, Photo props

All our products are 100% recyclable, making them an eco-friendly choice for businesses looking to reduce their environmental impact.

Contact us at: 0-2421-9999 or 062-790-5599
For more information, reach us on LINE@: @igp_thailand
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