A New POSM Concept that Cares for the Environment with Corrugated Paper

Displaying products with corrugated paper materials in stores and point-of-sale materials (POSM) involves applying corrugated paper in the design and production of product display shelves, display structures, or promotional materials placed in retail stores, checkout counters, or key areas within the store. This is aimed at attracting customers' attention and increasing the likelihood of making a purchase. The benefits and potential applications are as follows:

Advantages of using corrugated paper at point-of-sale: Lightweight and easy to handle Corrugated paper is lightweight, making it easy to move and install. This allows store staff to change displays quickly and conveniently without needing much labor or additional equipment. Low cost and customizable Producing display shelves or promotional materials from corrugated paper is more cost-effective compared to other materials such as wood or plastic. Additionally, it can be customized in terms of size, shape, and design to suit the brand’s specific needs. Sustainability and eco-friendliness Corrugated paper is made from recycled materials and can be recycled again after use, making it an excellent choice for eco-conscious promotional displays. This is especially important in an era where consumers value environmentally ethical products and brands. Striking design and attention-grabbing Corrugated paper can be printed with intricate patterns, colors, and messages. Attractive and engaging designs can effectively capture customers' attention, especially in high-competition areas such as point-of-sale. Versatile applications Corrugated paper can be used to create product display shelves, promotional posters, or temporary packaging to showcase products at the point of sale. Whether it’s for a display on the counter, checkout area, or store entrance, it offers versatile solutions for retail environments.

Applications in Retail Stores:

1. Foldable Display Shelves
   Corrugated paper can be designed into easy-to-assemble display shelves that can be folded and stored when not in use. This is particularly useful for temporary product displays, such as during exhibitions or sales events.

2. Shelf-ready Packaging
   Using corrugated paper packaging to directly display products on store shelves reduces the need for unboxing and arranging products. It also ensures that the product stands out as soon as it is placed on display.

3. Product Signage
   Corrugated paper can be used to create advertising signs and price tags, with the ability to print clear text, images, or brand logos. Additionally, the size and shape of the signage can be customized to meet specific needs.

4. Temporary Product Displays
   For special events or short-term promotions, temporary display counters or shelves made from corrugated paper can be designed and produced to suit the products. This also helps reduce costs compared to using more permanent, heavy materials.

5. Interactive POS Displays
   Corrugated paper can be used in interactive POS materials connected to technology, such as installing sensors or touch screens. This can enhance customer engagement, offering a more dynamic and memorable shopping experience.

Conclusion
Using corrugated paper for product displays in retail stores and point-of-sale areas is a sustainable and cost-effective approach. It can also be designed to align with marketing strategies and effectively attract customers. With its design flexibility and environmental friendliness, corrugated paper is a strong choice for the future of product displays in the retail industry.

 
 

Inter Group Packaging

We are a manufacturer and supplier of corrugated paper and cardboard boxes, offering custom packaging design and a wide range of corrugated paper products.

Our latest innovations provide sustainable alternatives to PP board, including: Corrugated cardboard product displays, Cardboard standees, Promotional banners, Photo backdrops, Standing signboards, Photo props

All our products are 100% recyclable, making them an eco-friendly choice for businesses looking to reduce their environmental impact.

Contact us at: 0-2421-9999 or 062-790-5599
For more information, reach us on LINE@: @igp_thailand
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